Updated October 1st , 2016
While you are visiting the River Valley Outdoor Co. website, you may be exposed to other services offered by River Valley Outdoor Co. This policy notice is meant to provide a statement explaining our online information practices and the choices you can make about the way your information is collected and used in River Valley Outdoor Co. services including desktop, tablet, mobile devices, and among River Valley Outdoor Co.’s network of affiliated websites which includes any sites or services owned, operated, offered by, or on behalf of— River Valley Outdoor Co. or its affiliates.
The Information We Collect
River Valley Outdoor Co., our service providers, advertisers and partners may collect various types of non-personally identifiable information when you visit any of our sites. A representative list of the types of non-personally identifiable information we may collect include: current Internet protocol address and type of browser you are using (e.g., Firefox, Internet Explorer), the type of operating system you are using, (e.g., Microsoft Windows or Mac OS), the domain name of your Internet service provider (e.g., Comcast, Verizon or AT&T), the web pages you have visited, sites visited before and after you visit a site on River Valley Outdoor Co.’s Services, the type of handheld or mobile device used to view the site (e.g., iPhone, Blackberry), location information, the content you have accessed and the advertisements you have been shown and/or clicked on. Google Analytics is the primary platform which collects and interprets this data for River Valley Outdoor Co. and River Valley Outdoor Co. services. River Valley Outdoor Co. has made allowances to limit the specificity of the way this information is collected and stored by Google such as anonymizing the IP addresses collected, not sharing data with other parties.
You also can engage with our content, such as video, games, applications, and other offerings, on or through third-party social networking sites, such as Facebook or other social media plug-ins and applications. When you engage with our content on or through third party social networking sites, plug-ins and applications, you may allow us to have access to certain information from your social media profile (e.g., name, e-mail address, photo, gender, birthday, location, your list of friends, people you follow and/or who follow you, the posts or the ‘likes’ you make) to deliver the content or as part of the operation of the application. We may also obtain non-personally identifiable information (e.g., content viewed, game performance, high scores, and information about advertisements within the content you have been shown or may have clicked on,) from your interaction with our content. Any information provided to River Valley Outdoor Co. that may or may not be used by third parties such as Facebook, Twitter, Google+, or others, is not collected by River Valley Outdoor Co., and if you wish to prevent River Valley Outdoor Co. from collecting such information refer to the privacy policies of those respective services, and make adjustments, if needed, to the type of information you have provided to them for sharing with services and third parties, such as River Valley Outdoor Co..
The information provided to River Valley Outdoor Co. through Social Media accounts is at you own discretion, but once made available to River Valley Outdoor Co., information such as your Facebook profile name or picture, Twitter handle, Google+ profile picture and name, or other aspects of readily-available information may be made public on River Valley Outdoor Co. or any of our services offered.
How We Use the Information
We may use the information you provide about yourself to fulfill your requests for our products, programs, and services, to respond to your inquiries about our offerings, to offer you other products, programs or services that we believe may be of interest to you, to enforce the legal terms that govern your use of our sites, and/or for the purposes for which you provided the information.
If you choose to submit content for publication (e.g., a letter to our editors, comments sent to our television personalities, a posting to a blog or a discussion board, a video), we may publish your screen name and other information you have provided to us without seeking prior approval.
We may on occasion combine information we collect through our sites with information that we collect from other sources.
We use the non-personally identifiable information that we collect to improve the design and content of our sites, to deliver more relevant marketing messages and advertisements and to enable us to personalize your Internet experience. We also may use this information to analyze usage of our sites, as well as to offer you products, programs, or services.
Information Sharing and Disclosure
Our entire site, not just forums or checkout pages, is secured with a SHA256 SSL Security measure which encrypts data transferred between River Valley Outdoor Co. and yourself. This protects your information from being collected by third parties, or non-acknowledged collection agencies.
Our agents and contractors who have access to personally identifiable information are required to protect this information in a manner that is consistent with this privacy statement and are not authorized to use the information for any purpose other than to carry out the services they are performing for us.
Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this privacy statement. To insure specific information not be shared with third parties you should not provide, transfer, share, or otherwise make readily available electronic or analogous versions of such information to River Valley Outdoor Co. or its services.
Cookies & Web Beacons
To enhance your online experience, we use “cookies” or similar technologies. Cookies are text files placed in your computer’s browser to store your preferences. Cookies do not contain personally identifiable information; however, once you choose to furnish a site with personally identifiable information, this information may be linked to the data stored in the cookie.
We, our third party service providers, advertiser or our partners may also use “web beacons” or clear .gifs, or similar technologies, which are small pieces of code placed on a web page, to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.
Collection of Information by Third-Party Sites, Ad Servers, and Sponsors
Some of our sites contain links to or integration with other sites such as Facebook, Twitter, LinkedIn, etc., whose information practices may be different than ours. Visitors should consult the other sites’ privacy notices as we have no control over information that is submitted to, or collected by, these third parties.
We also use the services of reputable third parties to provide us with data collection, reporting, ad response measurement, and site analytics, as well as to assist with delivery of relevant marketing messages and advertisements. These third parties may view, edit or set their own cookies. We, our third party service providers, advertisers and/or partners may also place web beacons for these third parties. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this privacy statement.
River Valley Outdoor Co. attempts to provide you with ads that are relevant to you. Advertising allows River Valley Outdoor Co. to provide you with the most up-to-date content. Often our ads are based on the content of pages you are viewing, but we also provide ads tailored to your interests. Our hope is that by presenting ads tailored to your interests, we will enhance your experience across River Valley Outdoor Co. Services.
Our Commitment to Security
We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, to maintain data security, and to use correctly the information we collect online. Our use of HTTPS protocols, as well as allowing for anonymous commenting through our Disqus commenting system enhance your ability to communicate securely, and anonymously with River Valley Outdoor Co. services. Access to personally identifiable information that is collected from our sites and that we maintain may be available to you. For example, if you created a password-protected account within our site, you can access that account to review the information you provided.
You may also send an e-mail or letter to the following e-mail or street address requesting access to or correction of your personally identifiable information. For verification purposes please include your first name, last name, e-mail address and the password you use for such service.
E-mail us at: firstname.lastname@example.org
Updates & Effective Date
This privacy statement may be updated at any time to accommodate for changes in practice by River Valley Outdoor Co. without notification. We encourage you to periodically check back and review this statement so that you always will know what information we collect, how we use it, and with whom we share it.